The Hyperstrike Challenge

Nintendo wanted to launch the latest Mario Strikers game across social to an audience beyond gaming super fans, they challenged us to come up with an idea that would engage content creators to build hype for the game amongst families.

Mario Strikers: Battle League Football is a game where anything goes. Think Super Smash Bro’s meets the beautiful game.

Our idea was simple. Every character has a special ‘Hyperstrike’ move, like Mario’s flaming kick or Luigi’s tornado strike. We wanted to challenge soccer skills creators to see if they could create their own insane Hyperstrike IRL.

How do you match the ultimate skills of Toad or Bowzer? You work with the ultimate soccer skills duo F2 Freestylers. One of the biggest football channels on YouTube and TikTok creating the most insane tricks you can find on and off the pitch.

We worked with F2 to create content across their channels, taking on the Hyperstrike Challenge and inviting their followers to create their own at home.

The video was an instant hit, gaining over 120,000 views on YouTube within the first 24 hours and featuring in the top 10 on YouTube Trending.

This was a pinch yourself moment for me, being the creative lead on the Nintendo account and delivering a project with one of the most popular Youtubers for a Mario game. Wow!

I came up with the original concept and drove the delivery of the content, working closely with F2 to capture and edit the final video.