A Taste of More 

How do you sell a new streaming service when the public has spent the past year streaming? Disney+ needed to launch Star – a new brand and channel for grown-ups – late in 2021. They wanted to engage premium lifestyle journalists and influencers outside of Disney’s heartland (TV and entertainment media) to generate quality social and media coverage to mark the launch day.

Lockdown. New streaming TV. Premium food delivery. No, not just another lockdown reality. We dialled up the experience. Tapping into 2021’s latest trend of ‘culturescaping’, we created an immersive three-course menu that transported media and influencers straight into their favourite Star shows.

We teamed up with Master Chef The Professionals winner Alex Webb to create a show stopping gourmet tasting menu. A seafood ‘forbidden fruits’ dish to pair with Desperate Housewives, a salvaged ‘wild boar’ main course for Lost and a delicate Mendl’s patisserie delight for The Grand Budapest Hotel.

We also worked with a Hollywood prop maker to set the scene for each course in beautifully crafted delivery boxes that looked right out of a movie set.

Each course was unboxed to thousands of followers on social, and audiences shared their delight at the detail and their love of the shows. By tapping into a need for more immersive and unique experiences – which were lacking during lockdowns – we went beyond the expected launch day experience to create a little more magic.

This project was a labour of love for me. I was the creative lead from start to finish, selling in the concept to Disney and carefully crafting the entire experience by working closely with Alex and the prop maker to bring the idea to life.