The Nature Exchange 

Corona wanted to celebrate the launch of their new 100% natural, alcohol free beer, Cero. Instead of taking on other non-alcoholic beer brands though, our task was to find a way to take on the soft drinks market, promoting Cero as a more natural and healthier alternative to everyone’s go to fizzy drinks.

The idea behind The Nature Exchange was to get consumers to ‘swap their pops for hops’, creating a place where people can swap their usual fizzy drinks for a bottle of alcohol-free Cero. The aim was to disrupt their usual habit of grabbing an unnatural drink from a vending machine and instead encourage a more natural choice.

Nature plays a huge part in the brand and the product so we played on the juxtaposition between the natural and unnatural, creating a nature-filled oasis in London’s Shoreditch.  

Start by grabbing a fizzy drink from a vending machine then follow a nature trail to the nature exchange. Once there, consumers can swap out their can of artificial drink for a natural alternative, on the house.

Filled with beautiful plants, swings and benches the space became the perfect spot to try something more natural, whilst providing a haven for people to disconnect from their busy lives and reconnect with friends in nature.

I was the creative lead on this project, pitching the original idea to Corona, developing the creative concept and art directing the final outcome. I also helped to run the pop up event itself.