BBA Aviation
BBA Aviation is the world’s largest network hangars and services for business and private aviation. They handle everything from the moment the jet lands to before it takes off again. For several years now we have designed and produced their annual report, influencing their brand and visual identity.
Client: BBA Aviation and Signature
My role: Editorial design and art direction
Working with BBA has been a journey and a process. I have been involved in the project for five consecutive years, each time learning more about the brand, developing the visual identity and building a strong relationship with the client.
I was fortunate enough to produce and art direct a photoshoot in the United States capturing images that tell the story of BBA through the idea of synergy, how the work BBA do is made up of many moving parts that all have to work together in perfect unison to get a jet in the air.
This was the initial direction presented to the client at the start of the project. It outlined three possible approaches to how we could use photography to tell a story and showed early concept designs to see how the direction could be applied.
Each year I have designed the annual report itself, developing my craft skills, designing complex infographics as well as learning how to translate a visual idea across an entire piece of print. I have also overseen the printing process to ensure the final product is of the highest standard.
